The Advanced Consumer Services course is a school-based enterprise where students attain experience researching the market and identifying the need for a product or service. Students will create, produce, and market a product or service as part of the program. This program provides students the opportunity to determine the characteristics of entrepreneurs, and to track the establishment of a successful business from its inception as an entrepreneurial idea. Through the use of technology, students will learn to evaluate information that will attract and retain customers, provide customer satisfaction, and apply principles and processes to meet customer’s expectations. Students will learn to use business procedures and apply them in the school based enterprise work experience. As an enrichment activity, students are encouraged to launch their own entrepreneurial effort outside the school-based enterprise.